The Doodler

WHY PROMOTIONAL PRODUCTS WORK

2011-02-01T08:26:00.001-08:00

Look at your desk or inside your desk drawers. Do you have a useful product with a logo imprinted on it? What about your pen, your mousepad, or the dispenser for your “sticky” notes? Logo-imprinted products are everywhere and usually within easy reach. These imprinted products are used to promote a product, service or company program.

Promotional products have reached a high level of popularity because they are flexible, tangible and long lasting. But how effective are these products when it comes to influencing or changing one’s perception or behavior towards an organization and its products or services?

To answer these questions, Promotional Products Association International conducted a 2004 research study and the results were quite surprising.

In this study, over 800 business travelers were randomly surveyed at Dallas/Ft.Worth International Airport. Of those surveyed, at least 71 percent reported receiving a promotional product within the last 12 months. Of this group, over 33 percent actually had the promotional product on them or with them.

Effective Recall

Of those who responded to receiving a promotional product in the past 12 months, 76 percent of these participants could recall the name of the advertiser on the promotional product that they received. In comparison to traditional print advertising, only 53.5 percent of this same group could recall or name an advertiser they had seen in a magazine or newspaper in the previous week.

Lasting Impressions

In this same study, 52 percent of the participants conducted business with the advertiser after receiving the promotional product. Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the product, and 52 percent reported having a more favorable impression of the advertiser after receiving the item.

Repeated Exposure

One of the key advantages of using promotional products, as proven in this study, is the frequency of exposure. The more the item is used and the logo message is exposed to the user, the lower the cost per impression for the advertiser.

(Excerpt from PromoSolutions_8pg.pdf published by PPAI.)

New Logo, New Tagline, New Image

2009-07-29T16:04:00.001-07:00

After many years of a boring "brush script logo", we have shaken things up and comissioned a new logo design, the results of which you see above. Not only does it give people a better idea of what we do, it's bright and well, it just looks good! Let us know what you think.

2009 WINNER - CSBJ BEST OF SPRINGS BUSINESS!

2009-07-02T08:16:00.000-07:00

The Doodler was voted "Best Place to Purchase Promotional Items" in the 2009 Colorado Springs Business Journal's Best Springs Business! Thank you to our customers and everyone who voted for us and for your ongoing support. We couldn't do this without you!

We Need Your Vote: CSBJ Best of the Springs

2009-04-24T18:27:00.000-07:00

It's that time of year again... the Colorado Springs Business Journal polls are now open for the Best of Colorado Springs Business. We at The Doodler would really appreciate your vote for "Best Place to Purchase Promotional Items". Please go to: http://csbj.com/best-of-voting-2009/ and vote for The Doodler. Hurry! Voting ends on May 8th!

Note: you must vote in at least 25 categories for your vote to be counted. Thanks in advance for your support!

2009-03-16T09:08:00.000-07:00

The new GridWall displays are up and shelving has been put back on the walls. While we're not 100% finished, the showroom is coming together nicely. If you need promotional items for your business or organization stop by and see us. If you're out of town, we're more than happy to serve you. Give us a call and we'll be happy to provide personalized service. Or if it's after hours, and you just need some info, visit our website at www.thedoodler.com.

Pardon Our Dust

2009-03-09T11:05:00.000-07:00

Well the new carpet is in, the walls and ceiling have been repainted and our offices have been redesigned with more efficient use of space... Please pardon our mess while our showroom goes through its renovation phase!

Promotional Products: They're not just for trade shows

2009-02-17T07:01:00.000-08:00

While promotional products are most often seen at annual trade shows and expos, (after all, aren't the freebies the reason most attendees are there?) they are an important marketing tool that is often overlooked during the rest of the year. Handing out trinkets for the sake of giving something away to someone who will likely just toss it in a drawer or in the trash isn't an effective marketing tactic. Before getting a bunch of pens or keychains and giving them out in handfuls, you should consult with your promotional products people who can assist you in selecting an affordable item that "fits" your business. Perhaps you don't need to hand something out to everyone who walks by your booth. Instead, choose a premium item that you can hand out to folks who stop and chat with you who may become prospective clients.

And let's not forget your EXISTING customers, to whom you should also show appreciation. A simple goodie basket with some promotional items during certain holidays can go a long way in maintainig customer relations, because they will remember you for it. A Halloween goodie bag with your company logo, a Christmas gift basket with logo mugs and coffee or tea, or wine glasses and a bottle of wine, or even something inexpensive with your logo for Valentine's Day that says, "We LOVE our Customers!" can all ensure repeat business throughout the year. Remember: Without your existing customers, you would have no business.

Going Green With Envy

2009-02-01T08:48:00.000-08:00

Eco-Friendly Promtional Items are all the rage. Businesses and Organizations are looking for new ways to give out great promtional items that not only display their logo and information, but show that they are also concerned about the environment.

Eco-friendly products include products that are biodegradable, hand-powered, organic, recycled, reusable, solar-powered, or made with sustainable materials.

Contact us for ideas on how your company or organization can promote themselves and "Go Green" at the same time.